Martech Interview with Alex Chapko on Analytics platform

Martech Interview with Alex Chapko on Analytics platform

AI is a game-changer for Adtech and Martech capabilities. This Martech interview on Analytics platform with Alex Chapko highlights the importance of Piano Analytics platform and DMP features. Quite often, founders become victims of wishful thinking. Don’t be satisfied with early signs of traction, keep digging and developing your market understanding, clients’ needs, pitch, and product until you’re able to sign contracts on a regular basis using repeatable processes. Surround yourself with people who have an entrepreneurial mindset and give them as much power as possible to make decisions and drive the area they are responsible for in a necessary direction.

The introduction of AI technology has been a game-changer for adtech and martech capabilities. For example, AI allows us to provide predictions, anomaly detection and causality analysis. AI allows marketing and advertising teams to scale their communication with digital customers, keeping it personalized and relevant.

Defining Analytics platform — Piano Analytics is an advanced analytics solution built to address the challenges many users face with tools available today from legacy players like Google Analytics and Adobe Analytics. Our goal with this platform is to generate a single source of truth in reporting, for segments, or for targeting, by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.

About Alex Chapko — Alex Chapko is General Manager & VP, Eastern Europe, Middle East, Central Asia, and India at Piano, a global analytics and activation platform.

About Piano — Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform.

For more such updates, check Out recent Martech Cube Interviews.

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