Partner Portals — Creating Marketing Space for Your Business

Partner Portals — Creating Marketing Space for Your Business

An engaging partner portal allows suppliers to build strong partnerships that offer numerous benefits. More and more companies use partner portals — creating marketing space to help achieve growth and increase revenue. Partner portals are a powerful tool that helps to build strong connections between companies and other companies with whom they share a working partnership. If you want to increase your marketing performance and that of your partners, a partner portal is invaluable. They also provide a bridge with partners to help them do the same as part of an effective partner relationship management (PRM) strategy.

What Is a Partner Portal? — In simple terms, it’s a private, cloud-based site that provides a single point that partner companies can use to connect, communicate, and engage with a central business. A partner portal should allow a company’s partners to access information that will help them to build revenue, create their marketing programs, and help them train their teams. But note, a partner portal is not to help generate new business or find new partners but helps to build and solidify connections and customer engagement with existing partners.

The Benefits of Using Provider Portals — Provider portals offer mutual benefits to both suppliers and partners.

Single Touchpoint — A partner portal is like a self-service tool. Rather than having to set up a virtual receptionist to handle calls and queries about pricing models or training requirements.

Empowering Partners — A single touchpoint allows partners to interact with the supplier in a time-effective manner without having to discuss what may be a minor issue with an account manager.

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